About us

We’re on a mission to fix everything wrong with tourism

Our planet is in trouble. Tourism is part of the problem. Tourism can be part of the solution.

That is why our  embarking this mission. We want the travel industry itself to own this project. Our founders, investors and advisors are of experienced in the travel industry and entrepreneurship and beyond. See the list below. 

Agnes Arnadottir – CEO/founder Brim Explorer
Alexandra Pittman PhD – CEO Impact Mapper, Havn +++
Anne Beate Ytreøy – Reiselivstjenester og undervisning
Anne Haga – Visit Innherred, Explorative AS
Anne Stine Mathisen – Contrast Adventure AS
Asgeir Blindheim – FjordCon, Havila, Fjord Norway
Bente Bratland Holm – Business developer. former CEO of Visit Norway and Visit Oslo
Bård Jervan – Nye Tider AS, Mimir
Carina Ren – Scientist Group NAO, X-nordic, Aalborg University
Cecilie Smith-Christensen – World Heritage Catalysis, Unesco ++
Elisabeth Heyerdahl Refsum – Travelindustry legend & consultant
Entri Miljøreiser – Arne Sveinson Haugen
Erling Løfsnes – Visit Lindesnes AS
Ersgard
Espen Larsen Hakkebo – Founder Brim Explorer
Fossekall AS
Fredrik Hertzberg – Flyt Utvikling
Frode Sakshaug – Øyna Landskapshotell
Geir Arne Hageland – Funkibator AS
Gunn Anita Sæther – Founder Nanook og Travelopment
Gripen Gard og Rurale Tidsreiser
Haaken Christensen – Adventure Tourism Specialist Innovasjon Norge
Håvard Utheim – Founder Nanook og Travelopment
Ingunn Strand – Blue Event AS
Ingunn Sørnes – Spesial advisor tourism Innovasjon Norge
JoAnna Haugen – Award winning writer and public speaker.Rooted Storytelling
Johannes Apon –  Apon Reiselivsutvikling
Kari Hasselknippe – Hasselknippe Hotel Consulting
Knut Egil Bekkevold – Outdoor Finnskogen AS
Knut Kalland – Seil Norge
Knut Slinning – Juvet landskapshotell
Kristin Oishi – Sustainability manager Visit Oslo
Linda Veråsdal – Ethical Travel Portal
Marte Charlotte Lian – Dreaming Up North AS
Mimir AS – consulting services for tourism
NVest AS – Bjørnar Lundberg
Ole Erik Bjørnstadhaugen – Nasjonalparkriket Reiseliv AS
Ole Henrik Uri – Valldal Camping, Sylte Hotell +
Milena S. Nikolova – BehaviorSmart
Oscar Almgren – CEO founder Uteguiden
Pål Knutsson Medhus – CEO Founder Høve Støtt Hallingdal +++
Rune Brunborg – Serial founder, investor, business developer
Tine Raisbæk – Kajakkpadling.no
Tomas Are Haavet – Founder and CTO Travelin.ai ++
Thomas Ramberg – Founder & CEO Pinpoint design, Dorysign.com
Trygve Sunde Kolderup – Æra, CEOHvitserk, DNT +++
Ulf Stigen – Escalera AS, College lecturer høyskolen Kristiania
Åsa Grahn – Associated professor Norwegian School of Hotel management