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The subsidity Illusion
The Subsidy Illusion
Governments are shifting gears. Not only the Trump administration. It is happeing everywhere. The sustainability goals they set yesterday are being rewritten today. Policies that once promised a low-emission future are being softened, delayed, or abandoned. And here’s the problem: almost every climate-friendly initiative out there depends on subsidies to survive.
The entire ecosystem of low-emission projects, renewable energy, sustainable fuels, carbon capture, green infrastructure, they are not economically self-sustaining yet. They won’t be for years. If governments pull back now, those projects don’t just slow down. They collapse.
Look at Sustainable Aviation Fuel (SAF) in the EU. Airlines are required to use at least 2%, but now they complain that fuel suppliers have too much power. Market competition isn’t working, they say. But here’s the irony: air transport itself exists because of subsidies. Every year, airlines impose €210 billion in climate damages, while a €25 per tonne surcharge on SAF is framed as an unbearable burden.
If even aviation, a trillion-dollar industry, can't make its climate transition work without government support, what about the startups building new solutions? The alternative fuels, the carbon-negative materials, the electric grids built for net-zero cities? None of them can survive in a world where sustainability is treated as optional.
This is the breaking point. Either we acknowledge that a low-emission economy requires continuous public investment, or we let short-term politics erase decades of progress.
Subsidies aren’t a sign of failure. They’re a bridge to the future. Pull them now, and the bridge collapses before we ever reach the other side.
Who owns the sky?
Who owns the sky?
No one. Everyone.
International aviation burns through the carbon budget, yet no one takes responsibility. Its emissions slip through the cracks of the Paris Agreement, left to ICAO, an organization with no real power to cut them. The result? Half-measures like CORSIA, a system built on the illusion that we can keep growing, as long as we offset a little.
But if no one owns the problem, who will solve it?
The EU has taken the first step: counting emissions from the first outbound flight. It’s simple. Logical. Something everyone could do.
The question isn’t who owns the sky. The question is who takes responsibility for it.
DeepSeek: An AI Shift That Could Transform Travel?
The AI game just shifted. DeepSeek didn’t just show up, it disrupted. Cutting-edge tech at a fraction of the cost, shaking giants and opening doors for everyone else. Stocks tumbled, markets reeled, and travel companies caught a glimpse of something bigger.
Here’s the twist: cheaper AI doesn’t just mean smaller players can dream, it means the whole game changes. It’s not just about cost, ethics, geopolitics, or resources. It’s about possibility. Will AI become the ultimate travel companion, bypassing middlemen? Or will it redefine how we journey, connect, and explore?
The rules are gone. The winners? As often, those bold enough to embrace what’s coming, instead of clinging to what was.
Why I never buy carbon offset.
Before you start reading, here's the content summarized in two sentences:
It is well documented that it doesn't work, and in many cases, it leads to more emissions. Trying to buy oneself out of the problem also diverts focus from what really matters: actually cutting emissions.
How can travel contribute to achieving UN’s sustainability goals?
Do we really need tourism? This is a question being raised by more and more people worldwide, as concerns about climate, biodiversity, and the well-being of local communities continue to grow. It's a complex issue without a simple answer.
This article doesn’t aim to give definitive answers but rather to encourage reflection and inspire more sustainable practices. It may also offer some perspectives on the broader role tourism plays around the world.