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Technology and Tourism – how can we preserve the human aspect in a fast changing world?
Tourism: Where High-Tech Meets High-Touch
Tourism thrives on human connection. A warm smile at check-in, a guide sharing stories, a friendly wave goodbye. It's a high-touch industry, built on moments between people.
But it’s also powered by technology. Without it, travel as we know it wouldn’t exist. Booking, marketing, payments, navigation—all run on tech. Think about your last trip: Did you scroll Instagram for inspiration? Book online? Use GPS to find your way?
Technology fuels tourism, but the magic comes from people. The challenge? Using tech to enhance, not replace, the human experience.
When tech helps you book faster or find hidden gems, it’s an enabler. When it overwhelms a destination or crashes mid-reservation, it’s a destroyer. The trick is balance.
Because while tech keeps tourism running, it’s the people who keep it meaningful.
How can travel contribute to achieving UN’s sustainability goals?
Do we really need tourism? This is a question being raised by more and more people worldwide, as concerns about climate, biodiversity, and the well-being of local communities continue to grow. It's a complex issue without a simple answer.
This article doesn’t aim to give definitive answers but rather to encourage reflection and inspire more sustainable practices. It may also offer some perspectives on the broader role tourism plays around the world.